Simcona will help you select a Brady wire marker based on environmental, safety, compliance, application and material considerations.
Labels might be small, but they can have a huge impact on your workplace. An effective and consistent labeling and signage system that you can be proud of offers you 5 key benefits:
Enhanced Organization & Ease-of-Use
Reliable, Readable & Durable Labels
Heightened Safety & Security
When it comes to identifying and tracking products, equipment and components, Brady is the company you can trust when performance matters most. With more than 100 years of experience in identification, Brady stands behind you by providing you with products of the highest technological quality.
Whether your label material needs require abrasion resistance, self-extinguishing and anti-flammability, fuel and oil resistance, low and high-temperature resistance, solvent and chemical resistance, outdoor durability, or ultra-aggressive adhesion, Simcona will help you identify which Brady label and characteristics you need!
At Simcona, because we are wire and cable experts, we can tell you a bit about the importance of the label, and we have our own opinions on the type of labeling you should select. Brady’s wide range of materials is engineered to provide you with long-lasting identification:
Paper materialsEconomical solution for warehouse, shipping, work-in-process
Polyester materialsComponent ID, barcoding, asset and inventory tracking
Metallized polyester materialsSerial and rating plate applications with name-plate quality
Raised panel polyester materialsPush button, internal connection points, rating and serial plates
Polyimide materialsCircuit boards and electronic component identification
Polypropylene materialsSolvent resistance ideal for use in general ID, laboratory, medical, biological and food environments
Vinyl materialsGeneral purpose and outdoor identification applications including on curved or rough surfaces
Indicating materialsVisual indication of tampering, heat or water exposure
Wire and cable labelsWire and cable identification during the assembly and repair of electrical control panels, wire harnesses and ata/telecommunications systems
PermaSleeve® wire markersWire and cable identification with heat-shrinkable sleeve markers
If you’d like a recommendation from Simcona on what labeling you should consider and how to apply it most efficiently, we’d be happy to suggest a label when you make your next order of wire and cable. And because we are Brady distributors and logistical experts, we can be sure that the label we recommend will be available when you need it.
Contact us today to speak with one of our sourcing experts!
Simcona Drives Growth & Innovative Solutions in Rochester
Company is Marking 60th Year with Expansion and New State-of-the-art Manufacturing Division in Gates
Above photo: Simcona’s New Control Panel Manufacturing Facility at Mile Crossing Boulevard
Simcona, one of the region’s leading supply chain partners delivering engineering, sourcing, procurement, logistics, inventory management, and manufacturing services, is marking its 60th anniversary with continuing sales and job growth, and innovation.
Simcona’s evolution has been driven by building on its roots and six decades of experience in sourcing and inventory management for manufacturing customers – it is an authorized stocking distributor now representing more than 100 leading industry manufacturers.
Sixty years later it is now combining its expertise in sourcing with manufacturing services.
Simcona Launches New Division – Simcona Control Panel Manufacturing
Fueled by double-digit sales growth for control panels and having maxed out its current space, the Rochester-based family-owned and operated firm launched its first expansion outside its corporate headquarters at Simcona Industrial Park at 275 Mt. Read Blvd. by opening a new division, Simcona Control Panel Manufacturing located in a brand-new campus at 525 Mile Crossing in Gates.
Above photo: Interior of New Manufacturing Facility at Mile Crossing Blvd.
Below photo: Panel Builder at Work in New Manufacturing Facility at Mile Crossing Blvd.
Over the last two years Simcona has achieved growth in its employment and facilities. In its four locations it now employs more than 70 people and its facility investment in Rochester now reaches 130,000 square feet.
The Simcona Industrial Park on Mt. Read is home to its distribution services, corporate headquarters, a 50,000 square foot Distribution Warehouse, a newly renovated 20,000 square foot Multiconductor Cable Manufacturing Facility with all new equipment and energy-efficient features, and 15,000 square foot building housing operations and engineering offices.
Above photo: Marc Iacona, President & CEO, Simcona
“This expansion has fulfilled two goals for us,” said Marc Iacona, Simcona’s president and chief executive officer. “One, control system manufacturing is an area of growing demand, and two, we were able to diversify our offerings. We were already selling the individual components, so it made sense to also assemble them into a final product and make Simcona more relevant to customers.”
Above photo: Distribution Services Warehouse at Mt. Read Blvd.
Simcona Control Panel Manufacturing has allowed the company to substantially ramp up capacity offering full turnkey panel assembly for customers of all industries and sizes. It builds to print or design and to unique requirements.
“The market for industrial control panels is strong and growing primarily due to outsourcing and increased demand for automaton, says Iacona. “The equipment we build controls power and information for any automated piece of equipment including lift systems, transportation, heavy/industrial equipment, utilities power distribution, materials handling systems, energy management, oil and gas transport, manufacturing automation, process automation, HVAC, pump systems and food processing.
Simcona also made a significant capital investment in workstation equipment in the new space to help prep incoming jobs, to become efficient and green, and position the company for even further growth.
Above photo: Distribution Services Warehouse at Mt. Read Blvd.
Its recent rapid growth also took place during the pandemic, something Iacona attributes to not only the rising demand for what it sells and makes and also to, “Our commitment to consistent communications with our customers and understanding their needs. Our teams kept in touch with customers.”
As the company’s capabilities have expanded, so has its geographic reach, bringing in more new business from the northeast, eastern seaboard, all along the Great Lakes, and into the Midwest.
“It has been an incredible journey as the company has evolved into one of the leading and most innovative distributors and contract manufacturers in New York State,” says Iacona. “I am enormously grateful to our dedicated and committed staff, our partners and suppliers, and our loyal and valued customers. As we look to the future, our goal is to continue to be innovators and leaders in our industry and invest in technology, infrastructure, and most importantly, the people who will continue to help grow our business.”
Throughout Simcona’s growth the company has maintained a strong commitment to Rochester, where Iacona’s father, Louis Iacona, and his partner Simon Braitman opened up shop in an 1800 sq. ft. loft opposite Kodak Park in 1962. Iacona says, “When you are planning for expansion one always has choices, but at those decision junctions, I made the decision to keep our facilities in and invest in Rochester.
Simcona Milestones Over 60 Years
1962 – Inception
Louis Iacona and Simon Braitman envision the increasingly important role electronics is slated to play in the world’s future. Using a combination of both names, they form Simcona Electronics Corporation, an industrial parts distributor.
1962 – The Beginning – Ridge Road
Simcona opens its doors in May 1962 in a 1,800 sq. ft. loft on Ridge Road in Rochester, New York.
1965 – Joseph Avenue
Due to increasing business, Simcona moves to a larger space at 221 Joseph Avenue in Rochester, New York.
1969 – Mt. Read Blvd.
Simcona relocates for a third time, moving to Mt. Read Boulevard, where its headquarters remain today.
1969 – First Annual Simcona Electronics Show
Simcona hosts the first annual Simcona Electronics Show, which evolves from being hosted at the Mt. Read office, to occupying the largest exhibit hall in Rochester.
1972 – Cable Manufacturing Facility
Simcona opens its Cable Manufacturing Facility, occupying 30,000 sq. ft. at Mt. Read Blvd.
1980 – Record Attendance!
Simcona has record attendance at the 11th Annual Simcona Electronics Show with over 1,875 engineers, purchasing agents, buyers, and technicians
1999 – New Leadership
Leadership transitions to the 2nd generation including Louis’ son, Marc, his son-in-law, Angelo and Simon’s daughter, Blanche.
2011 – Ownership Transition
Marc Iacona, son of co-founder Louis Iacona, acquires sole ownership of the company.
2012 – 50 Years!
Simcona celebrates 50 years in business as a national supplier of electromechanical components, wire, cable, and data networking for OEM manufacturers in North America.
2013 – Mt. Read Renovations Begin
Renovations and office improvements begin at the 15,000 sq. ft. Mt. Read Blvd. headquarters.
2014 – Panel Manufacturing Shop
Simcona sets up its Panel Manufacturing shop, occupying 5,000 sq. ft. at the Mt. Read Blvd. location.
2021 – Rebrand
Simcona begins promoting its future direction and focus as a sourcing and procurement expert, delivering engineering, logistics, inventory management, and manufacturing services.
2021 – Expansion
Simcona opens its new state-of-the-art 30,000 sq. ft. Panel Manufacturing Facility at Mile Crossing Blvd.
2022 – Today
Simcona is a leading distributor and contract manufacturer in the United States, providing employment for over 70 individuals across 3 facilities, occupying a total of 130,000 sq. ft.